Calculators
Free LTV Calculator – Free & Unlimited
LTV Calculator — see a customer's lifetime value instantly, free and unlimited.
Enter average order value, purchase frequency and customer lifespan, and see Customer Lifetime Value (LTV) instantly — the number that tells you how much you can actually afford to spend acquiring a customer.
Enter average order value, purchase frequency and customer lifespan, and see Customer Lifetime Value (LTV) instantly — the number that tells you how much you can actually afford to spend acquiring a customer.
Use the LTV Calculator online at no cost.Common tasks this tool helps with
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Try LTV Calculator free
The LTV formula
LTV = Average Order Value × Purchase Frequency × Customer Lifespan
Average Order Value is per-purchase spend, Purchase Frequency is orders per year, Customer Lifespan is years retained.
Example
A customer's average order is $60, they order 4 times a year, and stay for 3 years.
$60 × 4 × 3 = $720 LTV
Why it's free
This is pure math — ROI, ROAS, CAC, LTV and the rest are formulas, not AI generations. There was never a real cost to charge for here, so it runs instantly in your browser with zero credits. With the LTV Calculator, you get this without paying per generation or hitting a credit wall.
What you get
- LTV: average order value × purchases per year × retention in years, updated as you type
Who uses the LTV Calculator
- Subscription founders estimating revenue per customer over time
- Growth teams setting a sensible acquisition budget
- Retention marketers valuing repeat purchases
How it works
- Enter your Avg order value ($) and Purchases / year and Retention (years)
- See your $ LTV instantly, no submit button needed
- Use the number in your reporting or planning
Frequently asked questions
Is the LTV Calculator free?
Yes. Every one of GrowthGadgetAi's 100+ Marketing Toolkit tools, including the LTV Calculator, is completely free with unlimited use — no credits, no plan requirement and no credit card.
Do I need to create an account to use it?
You need a free GrowthGadgetAi account so your output and history are saved, but signing up costs nothing and never requires a card.
How is the LTV Calculator's result calculated?
It's a direct formula, not an AI guess — the LTV Calculator computes your $ LTV from the numbers you enter, instantly and the same way every time.
How does LTV relate to CAC?
The LTV:CAC ratio — lifetime value divided by acquisition cost — is the standard way to judge whether your growth is sustainable. A commonly cited healthy target is 3:1 or higher; use the CAC Calculator alongside this one to check your own ratio.
How do I use the LTV Calculator?
1) Enter your Avg order value ($) and Purchases / year and Retention (years). 2) See your $ LTV instantly, no submit button needed. 3) Use the number in your reporting or planning. The whole process takes about a minute and runs on this page, on desktop or mobile.
What is the formula behind the LTV Calculator?
LTV = Average Order Value × Purchase Frequency × Customer Lifespan. Average Order Value is per-purchase spend, Purchase Frequency is orders per year, Customer Lifespan is years retained.
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