Calculators
Marketing Budget Planner: Budget as % of Revenue
Marketing Budget Planner — 100% free, unlimited, no sign-up cost.
Marketing budget = target revenue × the percentage of revenue you allocate. A $500,000 target at 12% gives a $60,000 budget. The percentage is your assumption, not a standard.
Enter next period's revenue target and the share of revenue you plan to spend on marketing. The planner returns the budget in dollars so you can sanity-check a plan before splitting it across channels.
Use the Marketing Budget Planner online at no cost.Common tasks this tool helps with
- marketing budget planner formula
- how to calculate marketing budget planner
- free marketing budget planner
- marketing budget planner with example
Try Marketing Budget Planner free
The Channel Budget formula
Channel Budget = Total Budget × Channel Allocation %
Split your total marketing budget across channels by the percentage you want each one to receive.
Example
You have a $10,000 total budget and want 40% on paid social.
$10,000 × 0.40 = $4,000 for paid social
Worked example: 12% of $500,000
A business targets $500,000 in revenue and plans to spend 12% on marketing.
- Budget = $500,000 × 0.12 = $60,000.
- That is $5,000 a month if spread evenly, which you can then divide across channels.
- A 12% figure is a planning assumption: companies in different sectors and growth stages spend very different shares.
What to do next: Compare the budget with your CAC and payback period to check the implied customer volume is realistic before committing.
Why it's free
Percent-of-revenue budgeting is the simplest way to size a marketing budget. It is a starting point: it does not account for growth goals, margins or channel payback, so use it to frame a conversation, then test it against your CAC and payback figures.
What you get
- A single marketing budget figure in dollars
Who uses the Marketing Budget Planner
- Founders sizing a first marketing budget
- Marketing leads preparing an annual plan
- Agencies sanity-checking a client's budget
How it works
- Enter your target revenue in dollars
- Enter the percentage of revenue to allocate to marketing
- Read the resulting budget and split it across channels yourself
Frequently asked questions
Is the Marketing Budget Planner free?
Yes. Every one of GrowthGadgetAi's 100+ Marketing Toolkit tools, including the Marketing Budget Planner, is completely free with unlimited use — no credits, no plan requirement and no credit card.
Do I need to create an account to use it?
No. It runs on this page, in your browser, without signing in. Nothing you enter is sent to a server.
How is the Marketing Budget Planner's result calculated?
It's a direct formula, not an AI guess — the Marketing Budget Planner computes your $ budget from the numbers you enter, instantly and the same way every time.
How do I use the Marketing Budget Planner?
1) Enter your Target revenue ($) and Budget (% of rev). 2) See your $ budget instantly, no submit button needed. 3) Use the number in your reporting or planning. The whole process takes about a minute and runs on this page, on desktop or mobile.
What is the formula behind the Marketing Budget Planner?
Channel Budget = Total Budget × Channel Allocation %. Split your total marketing budget across channels by the percentage you want each one to receive.
What percentage of revenue should I spend on marketing?
There is no single correct figure; it varies by industry, margin and growth stage. Use the percentage that fits your own plan and check it against CAC and payback.
More free Calculators tools
Browse all 100+ free tools
Go further with AI Marketing Plan Generator & Workflows: Turn a campaign idea into a plan people can execute.
Read more: CAC, LTV and ROAS
Related tools