Calculators
Funnel Drop-Off Calculator Between Two Stages
Funnel Drop-off Calculator — 100% free, unlimited, no sign-up cost.
Drop-off % = (visitors at stage A − visitors at stage B) ÷ visitors at stage A × 100. If 10,000 visitors reach stage A and 3,200 reach stage B, drop-off is 68%.
Enter the number of people at one funnel stage and the next. The calculator returns the share who did not continue, so you can compare steps and find where the biggest loss is.
Use the Funnel Drop-off Calculator online at no cost.Common tasks this tool helps with
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Try Funnel Drop-off Calculator free
The Funnel Drop-off formula
Drop-off % = ((Stage A − Stage B) ÷ Stage A) × 100
Compares the number of people at one funnel stage to the next to find where you're losing the most people.
Example
1,000 people viewed your page and 400 added to cart.
((1,000 − 400) ÷ 1,000) × 100 = 60% drop-off
Worked example: 10,000 to 3,200
10,000 visitors reach the product page and 3,200 reach the cart.
- (10,000 − 3,200) ÷ 10,000 × 100 = 68% drop-off.
- 32% continue to the next step.
- Run the calculator for each pair of stages to compare.
What to do next: Prioritise the stage with the largest drop-off, then investigate why with user research. A high drop-off is not always a problem, since some visitors are only browsing.
Why it's free
Overall conversion rate hides where people leave. Calculating drop-off stage by stage points optimization effort at the step that loses the most people, rather than the one that feels weakest.
What you get
- A drop-off percentage between two stages
Who uses the Funnel Drop-off Calculator
- CRO teams reviewing checkout and sign-up flows
- Marketers comparing landing page steps
- Analysts building funnel reports
How it works
- Enter visitors at the earlier stage (A)
- Enter visitors at the next stage (B)
- Read the drop-off percentage and repeat for each step
Frequently asked questions
Is the Funnel Drop-off Calculator free?
Yes. Every one of GrowthGadgetAi's 100+ Marketing Toolkit tools, including the Funnel Drop-off Calculator, is completely free with unlimited use — no credits, no plan requirement and no credit card.
Do I need to create an account to use it?
No. It runs on this page, in your browser, without signing in. Nothing you enter is sent to a server.
How is the Funnel Drop-off Calculator's result calculated?
It's a direct formula, not an AI guess — the Funnel Drop-off Calculator computes your % drop-off from the numbers you enter, instantly and the same way every time.
How do I use the Funnel Drop-off Calculator?
1) Enter your Visitors at stage A and Visitors at stage B. 2) See your % drop-off instantly, no submit button needed. 3) Use the number in your reporting or planning. The whole process takes about a minute and runs on this page, on desktop or mobile.
What is the formula behind the Funnel Drop-off Calculator?
Funnel Drop-off = Drop-off % = ((Stage A − Stage B) ÷ Stage A) × 100. Compares the number of people at one funnel stage to the next to find where you're losing the most people.
Does the calculator handle more than two stages?
It compares two stages at a time. Run it once per step to build a full funnel view.
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Go further with AI Marketing Analytics & Reporting Tool: Move from campaign numbers to the next decision.
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